Blog button or blog grab button – a snippet of code for an image with a link that others can easily grab and insert on their blog or website. Before social media, displaying someone’s blog button on your site was a way to show your support of that particular blog. Source: Amy Lynn Andrews

CMS – Content Management System. An application that allows maintaining website content from a central interface, instead of through code.

Color palette or color scheme – a range of colors. In our case, the range of colors you’d like used in a logo or website.

cPanel – web hosting control panel for server configuration, email, and website management.

Decorative elementsExamples: Flourishes, ribbons, icons, badges, watercolor, frames

Domain name – your website’s address. Example:

Domain registrar – an organization or commercial entity that manages the reservation of Internet domain names. Source: Wikipedia Examples: GoDaddy, Namecheap,

Dropbox – free file storage. A great way to share large images and documents.

Feedburner – web feed management provider.

Font combination or font pairing – complementary fonts, fonts that look good together. On websites, typically one font is used for headers and page titles, while another font is used for paragraphs. On logos, one font is used for the business name and a secondary font for the tagline or slogan.

Footer – a widget-ready area at the bottom of a website or blog that usually displays the same content no matter the page.

FTP – File Transfer Protocol. Used to transfer website files.

Hosting – where your website’s files are stored. Web hosts are companies that provide space on a server owned or leased for use by clients. Source: Wikipedia. Example: Siteground WordPress Hosting.

Logo layout – where title, tagline, and decorative elements are located in relation to one another. Example: Fullwidth title on one line, with the tagline below and a decorative element to the left and right of the text.

Moodboard/mood board – a type of collage consisting of images and text intended to project a particular style or concept. Source: Google. 

Newsletter – a regularly distributed publication that is generally about one main topic of interest to its subscribers. Source: Wikipedia. A newsletter can be automatically generated, like Jetpack’s, or you can build one and enter your own photos and content or an offer/freebie.

NextScript – picks up where Jetpack’s Publicize left off and sends your new post to many other social bookmarking sites.

Opt-in – a term used when someone is given the option to receive email. Source: Wikipedia. You can have a popup optin or a subscribe/newsletter optin widget.

Parallax – where the background stays still and only the foreground (top layer) moves.

Popup – a graphical user interface ( GUI ) display area, usually a small window, that suddenly appears (“pops up”) in the foreground of the visual interface. Source: Typically used to collect subscribers for your newsletter.

Post signature – a styled sign-off at the bottom of each blog post that typically resembles a handwritten signature.

Publicize – Jetpack’s way of sharing your new post automatically to connected social media channels.

Round of revisions – in our design process we use what we call a round of revisions. This includes any changes you request to have made at one time. Example: 2 color changes, 1 font change, a layout change, and 1 decorative element change can all be considered 1 revision as long as the request is sent at the same time (ex: on Jan 1, 2016). This is how we minimize turnaround time without restricting your design preferences!

RSS – Rich Site Summary. Delivers web content without needing to visit each site individually and ensures privacy by not needing to join each site’s email newsletter. Source:

Sidebar – a widget-ready area used to display information that is not a part of the main content. Typically located alongside the main content. Sources: WPBeginner,

Social Media Auto Publishing – software that automatically shares a newly published blog post across social media channels.

Tagline – a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. Source: Wikipedia. Example: McDonald’s ‘i’m lovin’ it’.

Theme – AKA Template. Base software that determines a website’s design (layout, fonts, colors, and overall appearance). Beginning with a good theme as a foundation allows us to build the website you love even faster, without needing to start from scratch.

Widgets – a small application with limited functionality, it occupies only a portion of the webpage. Source: Wikipedia. Examples: Facebook Like box, Newsletter signup form, social share buttons, Instagram feed.

WordPress.COM – a free blog web hosting service provider. Source: Wikipedia. COM vs ORG

WordPress.ORG – a self-hosted blog tool, publishing platform, and CMS. COM vs ORG

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